The privacy related issues of Facebook and Google have receive very widespread criticism as it is a very sensitive issue related to the privacy of their visitors and also to win their trust. So when in May, Google announced this, it came as a surprise to most of the users. It is just like visiting your online bank account where only your bank server understands your data, which is encrypted. Here, it is only Google which understands your search query. Google does not explain what does it intend to do with the data.
Google, in this regard, states: “With Google search over SSL, you can have an end-to-end encrypted search solution between your computer and Google. This secured channel helps protect your search terms and your search results pages from being intercepted by a third party. This provides you with a more secure and private search experience”.
Google search over SSL – which is in the beta version – is especially useful to search the web, but as Google has an integrated interface for search, it is also equally useful for video search, book search, blog search, etc. This is very useful when you are on a public domain, or using an open WiFi network, or you are looking for information of some strategic importance, as the communication is encrypted. The most important advantage is that there are no browser referrals! You can have an encrypted end-to-end search solution between you and Google which helps you protect your search results from being intercepted by a third party.
While you are over the Google SSL, your data is safe from the third parties only; Google can always have access to your data which they can always use to their discretion. When you enter a query and the results are displayed and you click upon any of the links, you are no longer over the SSL, as you are redirected to that particular URL. So, although SSL tenders obvious privacy and security benefits, it may not guard against all threats. The real benefits of SSL rely upon your browser’s register of trusted websites and its security.
So, if you are a Gmail user, you are already on Google’s secure technology. And watch out for other secure Google services in future! You can Hire SEO Consultant to know more about google security services.