A professional web designer needs to stand out from the large crowd of other providers and demonstrate his artistic skills by clearly outlining them in a portfolio. The portfolio exposes the web designer to the market by displaying his technical and graphical talents. This gives potential clients the opportunity to evaluate his work against what other designers have done and make an informed decision on whether to hire him for the project or decline his bid.
The need for an outstanding portfolio is even more crucial for those selling services online. This is because of the competitive nature of the online marketplace and the need for the web designer to outshine others in the competition. A portfolio therefore becomes an important tool in such a market for the following reasons:
1. A Means Of Demonstrating Personal Skills:
The portfolio enables clients to determine the tasks a web designer can handle exceptionally well. It gives a profile of the designer’s performance in areas such as photography, 3D graphics, logo designing and others. This guides the client in making the right hiring decision.
2. A Means Of Highlighting Achievements:
The portfolio displays the awards and recognitions the web designer has achieved ever since they began their trade. These achievements act as proof to every prospective client seeking the best service.
3. Displays Designer Personality:
It presents the personality of the web designer to the public and enables customers to know who they are hiring and what to expect during the work session.
4. Acts As A Source Of Evidence To The Customer
Clients do not rely on mere talk or explanations of work done. The portfolio provides a series of projects and references to assure clients of excellent results in case they choose to hire the web designer.
5. To Present Skills Through Visual Appeal:
A well-designed portfolio communicates with clients through visual appeal. Attractive illustrations of work normally appeal to over 60 percent of viewers. 30% and 10% learn through listening and participation.
6. Helps To Build Credibility:
A portfolio presents a web designer as trustworthy. Clients are able to check customer reviews, feedbacks, the designer’s work ethics, ability to take up projects and time management skills.
7. It Is A Sign Of Legitimacy:
Clients do not want to fall victims of treachery and scams. A well-designed portfolio,usually presents the designer’s business as genuine and increases the trust between a client and a particular web designer.
8. It Acts As A Marketing Tool:
A portfolio enables a web designer to reach out to more people across the globe. It markets the designer and attracts numerous customers. These customers, when served well, leave positive feedbacks that attract more customers.
9. It Makes The Designer More Accessible To The World:
An online portfolio has the potential of capturing worldwide attention, especially when properly designed. This promotes the web designer who consequently receives calls, orders and inquiries from customers.
Having understood the reasons why a web designer should have a portfolio, it is important for every professional to maintain an online portfolio and present printed copies in job interviews in order to succeed in the trade. This improves chances of winning projects.