Underestimating Mobile Website Development Can Hurt Your Online Business

Mobile devices such as smartphones and tablets account for a lot of the traffic on the Internet. Each year, this number increases as more and more consumers are turning to the versatility of mobile computing. Businesses that do not have a website that is scalable for the smaller resolutions of these smart-devices may experience revenue drops in the near future.

In the United States, 24 percent of tablet owners use their devices to shop two to three times per week. As many as 12 percent use tablets to shop every day. If your website isn’t prepared for mobile technology, you could be handing those sales to your competitors.

Not all devices are capable of viewing the website in the same manner. While your pages may look clear and crisp on a 23-inch widescreen LCD, it doesn’t mean that the user of the four-inch smartphone looking to purchase from your company is able to read the content. Although most devices are equipped with easy to use zooming capabilities, consumers like easy to use websites and apps that don’t require extra movements or adjustments in order to simply see what it is they’re buying.

On Cyber Monday in 2013, the average value of purchases by smartphone users was $106.49. For those using tablets, the value ranged as much as $126.30. This isn’t including the higher numbers that were recorded during Black Friday of 2013. If your business is unable to accommodate these individuals due to inefficient web design, you may be missing out on thousands of dollars worth of sales during one of the most busiest shopping days of the year.

Tablet sales convert at three times the rate of smartphone users. This may be partially due to the fact that sites are easier to access on larger displays. However, smartphone users still contributed to 33.44 percent of online sales from mobile devices on Black Friday in 2013. By making your website easier to access for mobile devices, you may increase the capacity for sales as visitors are able to clearly read the information on the website. Many popular online sales locations have gone as far as to develop apps for their businesses specifically tailored to those mobile users.

Although it’s common practice for many website developers to include mobile functionality, there are still many semi-popular sites that have yet to implement these changes. Each day that goes by may have been another few hundred dollars in sales that those businesses missed due to inefficiency. Find out more at NetworkSolutions.com and realize the potential of mobile web design. Find out more at NetworkSolutions.com  

Loveish Kalsi

Loveish Kalsi is a freelance Web and Graphic Designer from India. He is the owner of famous design blog Creativedesignmagazine.com

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