How to Choose a WordPress Theme for Your Business

You want to have a nice, professional look for your site that fosters confidence in your visitors. This is especially true when you are building a business site. Some companies pay professionals thousands of dollars to develop a site, but with the advent of WordPress and the easy to apply themes, it is far easier, faster, and more cost effective today to create a beautiful and functional website. Of course, it is imperative that you choose the theme and style that best represents your business.

With the thousands of themes that are out there today, it can seem almost impossible to narrow your choices so you can find the one theme that is going to represent your business well and have all of the features that you need for your visitors. The following are all of the things that you will want to consider when you are choosing from among the WordPress themes available.

wordpress themes

The Overall Look of the Theme

The look of the theme can be quite important. However, with so many customization features and options that even casual users will be able to use, it’s much easier to make changes to a theme. Even if the theme that you find isn’t exactly what you are imagining right now, it is likely that you will be able to change things to create something more akin to your needs.

Of course, with all of the themes out there, there is a good chance that you will be able to locate something that has the perfect look.

Layout Options

Your layout choices are going to be another important factor, and you will want to check into the different themes that you are considering so you can see what they have to offer. It is nice to have a theme that has options regarding the sidebar location, whether you are going to have a full width blog or columns, and other layout considerations.

While on the topic of layouts, it is a good idea to consider whether you want to have a 2 or a 3-column design for your site now. Knowing the basics of how you want your site to look is going to make it easier for you when you are narrowing down your choices. For most businesses, the popular 2-column format is going to be a good fit. When you have more columns on a page, it can cause the page to look crowded. Your visitors might not find it easy to focus on the material that you want them to read.

Customization Options

What type of options do you have when it comes to customizing the theme? Many of the blog themes out there today offer users the ability to customize CSS. This means that it will be possible to chance the font sizes, link colors, font styles and more easily. In many instances, users will have access to customization features through the admin panel. Changing the color of the theme and other elements could be as easy as clicking a button. This is great for small businesses that have little in the way of resources for hiring a professional designer.

Does the blog have a header that you will be able to change and customize? In most cases, a header is going to include your company logo and company name. The ability to change out a header and supply your own will make it much easier for you to give the site a personal touch.

SEO Options

Most businesses know just how important SEO is today. Even with all of the changes the search engines are making to their algorithms, quality SEO is going to be important for any company that wants to thrive in today’s competitive marketplace. Some themes have SEO options and features built into them. You can customize the tags, add tags to pictures and links, add keywords and much more. Every little bit that you can do to make your SEO professional the better off you will be.

Is the Theme Worth It?

Something that you will want to consider when choosing a premium theme is whether it is up to date. How often to updates for the theme come out? If you have an older theme that doesn’t receive any updates and that doesn’t have a support system, it is going to be difficult to keep the theme running properly. Without updating, you will likely be missing some features that newer themes might have. Always check to see what type of updates they make to the theme. If they have a support forum, you will want to check it out so see what other users have to say about the theme.

By keeping the above in mind when you are choosing your theme, you should be able to find the best WordPress theme for your business.

Olga Ionel

Olga Ionel is an original writer at - a leader in the wordpress themes industry. She is fond of sharing SEO and blogging ideas

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