How to Create an Effective Logo on a Shoestring Budget

It can be said that when it comes to marketing and advertising a business of any kind, the logo is one of the most important things to do just right. Without a good logo, a business will never have any chances of beating its competition and rising to the top. Think about it for a while: when you think of big brands and big companies in the business today, they all have a powerful and easy-to-remember logo. However, they have also hired a myriad of experts in this field, and these experts have helped them create these awesome logos. So, what can you do when you want to create an effective logo but you have to do this on a shoestring budget?

What Do All Well-known Logos Have in Common?

Yes, they are all found on the faces of big and wildly successful companies, but we will here focus on something entirely different. Namely, the aspect of simplicity is something all great logos have. This aspect is what makes the Nike logo so great, and this is exactly what has made this particular logo timeless. In spite of the fact that it was born in 1971, the famous ‘Swoosh’ is still popular and recognizable, and the fact is that it will never get old. Therefore, your logo must be timeless and as simple as possible.

What to Think about When Designing Your Logo?

Here are a few points to keep in mind when trying to think of a great logo for your company:

Message – A great logo has to send a message, so your logo should definitely send out your message. So, think about your business and what might be a good graphic presentation of it.

Color – Color is very important in a logo, as this is what people will notice first. Even if you write a word, the color is what will reach the people’s mind first, so make sure the color represents your message and the idea behind your brand.

Simplicity – Again, your logo will never be a success if it is overly complicated. Make sure to keep it simple, as this is something that you will be able to do yourself without hiring any expensive designing teams.

Memorable – Finally, you should always think about creating a logo that can be easily remembered. This is where simplicity and colors will really stand out, as a simple logo that has a recognizable color will be easy to remember, and this is exactly the effect you want your logo to have.

After you have come up with the idea of your logo and after you have decided that your idea is a good one, only then should you start looking for a company that will actually create this logo for you. There are many companies that will do this at affordable prices, but you can always go the other way and invest some time into creating the logo yourself with one of the many types of software available on the market.

Tim Brown

Tim has been blogging about branding and promotional activities for over 4 years. When he is not writing, Tim distributes promotional bic pens and other promotional products.

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