A Good Graphics Designer can give your company’s impression in the eyes of your existing and potential customers. A quality graphic or brand design communicates the idea that your company is professional, world-class, and one of the best. It creates the impression that you’re willing to spend for quality to give the best product or service to your customers. It’s all about design, or in this case, graphic design.
5 Reasons to Hire a Graphic Designer
1. Image is everything
Looking at several brochures from different companies is a lot like judging an art contest. The one that stands out the most usually draws your attention to them. In the judges’ score sheets, your artwork already gets a plus for visual impact. People go through brochures all the time but only a few truly catch your attention. You may be the leading company but if your design doesn’t reflect it, your customer will not recognize that you’re the leader in your industry. A good graphic design will create a brand image in the eyes of your customers and prospects that will influence their decisions regarding your product or service. A good image creates a good impression which in turn creates a customer.
2. An Eye for Design
Just because you own the latest edition of Adobe Photoshop and know how to use it doesn’t make you a graphic designer. It’s not true that anything colorful is artistic. Believe it or not, art has rules, too. A graphic designer knows basic design principles and how to apply them. They can tell when something is too cluttered, has too many colors, or lacks harmony. Having a graphic designer will make sure that any marketing materials you release meet industry standards for good graphic design.
3. Good Layout for Good Payout
People are willing to spend for what they believe in. When a website, brochure, flyer, newsletter, or ad is laid out well, it makes it easier for the eye to navigate through the words all over the page. When this happens, it’s easier for the customer to know your message, believe it, and act on it. Doing a layout haphazardly with very little thought for design spells disaster for your marketing. A graphic designer can highlight the best about your company or product and make it stand out among the clutter of words and images.
4. Communication Matters
Having a good-looking logo doesn’t mean it’s the right logo for you. It has to communicate your company’s mission and the brand image that comes along with it. There are too many companies with logos that are very attractive but are not true to their beliefs, thus, targeting the wrong customer base. A graphic designer that understands your mission, what you want to relay, and who you want to communicate to can design a logo, brochures and other materials for your company that does not only looks great but entails the right message your company wants to send. The overall look of your marketing materials conveys a message, a brand name and most especially an impression. Make sure it’s the right one. 
5. The Edge
If you and your competitors are basically the same in terms of your services and the quality of your products, the only edge that you can have is your brand image? It would be the compelling force that will tell your customers that your company exists to serve their needs. As mentioned earlier, the overall design of your logo and your marketing materials convey an image and a message. Graphic designing at its core is all about communication. When you communicate consistently, artistically, and with integrity, your business will appear credible, reliable, and professional. Great graphic design will give you the edge over your competitors. When you combine high quality and professional-looking design with a company that delivers what it says, you will reach your target market and increase your client base in the long run.
Alexis Thompson
Alexis Thompson is a former Mountain Backpacker and a 26 year old mother of 2 daughters, Sophie and Rhian. She is into almost all types of Music especially The Fray and Hillsong. She also has a passion in Singing and Scrap Booking. Follow her escapades on her Twitter.
