Traditional infographics are presented in a single graphic with a limited amount of information. While they have proved to be very successful in the past, there are newer, better ways of attracting attention and making a profit.
What Are Animated Infographics?
Animated infographics are videos containing data with plenty of visuals and audio, and have exploded in popularity over the last 2-3 years. Since many people love to watch short video clips, it is really no surprise that such a way of presenting information is popular. If used right, they can be very profitable as well.
Why Animated Infographics Are So Popular:
1. They can share large amounts of information quickly and easily.
Animated infographics make it incredibly easy to share vast amounts of information in just a few minutes. Not only can information be more readily shared, but the experience can be highly entertaining when done right. By combing stunning visuals and audio, you can keep your audience coming back for more.
2. Viewers do not need to exert as much energy to receive the information.
Watching and enjoying videos require little energy. In fact, because you can sit back and watch an animated infographic like any other video, you may feel more relaxed and open to whatever the video is trying to convey.
3. They are mobile.
As long as you have a mobile device that can watch videos, animated infographics can be displayed (if programmed properly). Since more and more consumers rely on their mobile devices for getting information, mobility for infographics is a huge plus.
What Are Interactive Infographics?
Interactive infographics are informative pieces that viewers can interact with to absorb information. They require programming, and provide information that viewers can easily interact with. They are very popular because viewers can discover different pieces of information on their own and make it more like a game.
Why Interactive Infographics Are So Popular
1. They can be played like games to keep people interested.
As mentioned previously, people like interactive infographics because they can interact with them like games. By allowing viewers to click around and discover things on their own, it provides entertainment value and a possible sense of achievement.
2. They provide a lot more information than static infographics.
Because of the programming, you can put a lot of information into interactive pieces that would not be possible while using traditional methods. Interactive infographics with a lot of categories tend to do particularly well.
3. They are mobile.
If done correctly, interactive infographics can also be mobile, just like with animated videos. In today’s society, if information is not mobile, businesses can lose a lot of potential customers and money.
If you want to stay ahead of the competition, it is a must that you utilize both animated and interactive infographics. By giving your audience something new to look at and interact with, you will make it easier to earn their potential business in return.
Christian Boughner is a professional graphic designer. He loves writing in his spare time about art-related topics for a variety of websites. Learn more about a leading infographic design company, visit their link for more ideas.