Home » Articles, Freelance » Why It’s Important For A Freelance Designer To Have A Logo

Why It’s Important For A Freelance Designer To Have A Logo

You’re talented, you have experience, maybe you have employees or perhaps you’re still a one-entrepreneur show and you’re looking for clients. You need to stand apart from other freelancers. How would I recognize you among the other talent out there? When I see your business card, email or website it should jump out at me. Even your social media avatar should grab my attention. If you haven’t considered these issues, perhaps you should, especially if you want to build a reputation as a pro.

Logo : Spoongraphics

A designer without a logo is like being a marriage counselor without ever having been married. Your logo is your image and, just as I would never trust an anorexic cook, I certainly wouldn’t notice a freelance designer without a logo. If you’re not willing to take pride in yourself, why would you take pride in me as your client?

Think about it, your job as a designer is to create an emotional experience and response from something visual. As professionals, many of us take pride in the car we drive because we know it’s a symbol. I’m not going to exude success by pulling up in my rusted out VW Bug. You may argue that it doesn’t matter, but I would challenge that if I pulled up in a Lexus instead of a rusted VW Bug,you are more likely to say "this guy knows what he’s doing." That’s exactly what your logo does for you as a designer.

Logo : Neeraj Bali

But you may be wondering if having a logo for yourself, when you’re a single entity, is a bit excessive or arrogant. Let me tell you – it’s not.

Creating your own logo is simply a way to showcase your skills as a designer and brand your work. Developing a logo is also an opportunity to create a brand,which creates a visual identity, both on and offline.

You are in the business of promoting yourself, making you a brand. It’s a chance to become visual through emails, letterheads, websites and a variety of social media platforms and to build a true brand. Not only will that assist in recognition, it could become popular enough to leverage in the future if you decide to grow your personal brand or company.

If you want to build a professional image, there are only advantages to developing your own logo.

A logo is the first impression you make. It displays your talent in design and marketing, and hopefully keeps your “image” in people’s minds.

This is the guest post by Lisa. Lisa is an avid yoga enthusiast who enjoys writing in her spare time for USdirect.com – home of Directv.