If you have a business and sell products online, it makes sense to allow buyers to fill their wish list in the same way they fill their online shopping cart. This proactive measure is not only convenient for your customers, it can support your bottom line. By providing this convenience, customers are more likely to… Continue Reading
Author Archives: Guest Author
Six Questions You Should Ask Before Hiring a Web Design Firm
The myriad of website design companies that exist nowadays may seem overwhelming, but if you have a clear idea of what you want, you should be able to navigate them with ease. Therefore, by considering the following six questions, you are well on your way to being able to confidently choose a web design company… Continue Reading
Shopping for Web Hosting: Ways to Save on the Biggest and Best
Every website needs a host, but not all hosts are created equal. Picking a winner can actually be pretty difficult. Even the big-name companies don’t have spotless records. The last thing you probably want to do is go through the hassle of setting up shop only to find out your new company has server problems,… Continue Reading
Intellectual Property and Your Business: Tips for Protecting Your Website
A website can be a powerful sales generating tool. While a great website is a good way to extend the reach of your business and draw in new customers, it can come with the risk of plagiarism. The more well-liked and successful a website is, the greater the chances are that someone somewhere will decide… Continue Reading
What Does Your Website Say About Your Brand?
What impressions is a brand making on visitors? What elements of a site are important? How can a brand facilitate better engagement, advancing sales and repeat visits? These are integral questions an owner must ask. Consider elements of a website, which intrigue visitors. Meta Descriptions Meta descriptions are aligned with brand pages yet visualized on… Continue Reading
Should You Offer an eBook on Your Website?
An increasing number of businesses are offering eBooks on their websites. An eBook can provide valuable information to customers or potential customers, either leading to increased sales or deepening relationships. That being said, businesses should fully understand how an eBook can be used as a marketing tool before they simply post one of their website.… Continue Reading
5 Best Photoshop Plug-ins for Web Design
Many web designers begin their project with Photoshop, which is very interesting for the first stage of production (the web design), but not so placid when converting to HTML and CSS during the later stages of the project. No wonder, that the services of PSD to HTML conversion still face numerous problems. Currently there are… Continue Reading
How to Make Your Readers Trust Your Content
You have a blog, but you’re not getting a ton of sticky traffic. What’s the problem? You know that people are finding your site, but they’re bouncing off pretty quickly and never coming back. Maybe what you need is more authority. Sometimes, users will find a site, but leave if they don’t think it’s an… Continue Reading
Social Media and Content: A Powerful Pair for Successful Link Building
The old ways of content marketing aren’t enough anymore. If you’re used to building links by spamming on forums or sneakily buying them, you have likely either experienced a Google penalty already or will soon. Google and other search engines are increasingly prioritizing social media when it comes to link building. If you have lots… Continue Reading
Benefits of Outsourcing and Hiring Freelancers
With the cutthroat competition prevalent in the business world, people are thinking of new and innovative ideas to enhance their business.With each passing day, every entrepreneur is looking forward to new ways to outdo his or her counterpart. You can survive in the business world if you have the ability to surpass your competitors. You… Continue Reading