Building a business website is bound to be stressful. After all, it will need to complement your brand, appear attractive, and provide your visitors with an exceptional user experience. Plus, you’ll need to ensure your site offers a smooth checkout experience and ranks highly in the search engines.
With various factors to consider, it can be easy to feel overwhelmed. Rather than struggling, read these top tips on how to officially launch a business website.
Choose the Best Web Host
Your web host provider is one of the most critical elements of your site. If you select the wrong company, it could lead to slow site speed and unwanted downtimes, which can result in a high bounce rate and low revenue. To provide your visitors with an exceptional user experience, you must pick a host that can handle a high volume of web traffic and offers minimal downtime.
Develop a Pre-Launch Page
It is crucial to build a buzz about your brand before officially launching your site. To spark people’s interest in your business, create a pre-launch webpage, which should countdown to the official site launch, which should run alongside teaser social media campaigns.
It might encourage people to follow your brand on social media before you have even hit live on your site, and the clever marketing tactic could help you to secure your first customers quickly.
Publish High-Quality Content
Prior to officially launching your website, you must publish between four to six pieces of high-quality articles on your blog. It will prove to your visitors that you are a reputable, knowledgeable brand. It is also beneficial to aim for 1,000 words or more to increase your chances of ranking highly in the search engines.
It is, however, important to vary your content to encourage interest, as you could write:
· How-to blogs
· List articles
· Expert roundups
· Industry insights
· News articles
Optimize Your Site for SEO
If you thought designing printed circuit boards for your new products was complicated, wait until you enter the unpredictable world of search engine optimization (SEO). If you want to rank at the top of the search engine results pages and drive traffic to your new site, you must optimize your website for SEO.
While the search engines’ algorithms are complex and ever-changing, there are various essential elements to incorporate into your new site, such as:
· Integrating the keywords and phrases you want to rank for
· Building high-authority backlinks to your website
· Developing a mobile-friendly website
· Regularly adding fresh, unique, high-quality content
It is also worthwhile installing Google Analytics to monitor your traffic, search results, traffic sources, and highest-performing pages.
Once you have designed your website, optimized your pages for SEO, and have uploaded your high-quality content, you must test your site’s usability to ensure it will not disappoint your customers once you go live.
For example, you must ensure your site works in different browsers, that your content is free of errors, and your visitors can easily navigate your pages.