For tech companies, a professional, well-designed website is incredibly important. It’s the first impression that most customers will have of your business, and it’s the place where the majority of your sales will take place. Despite being professionals in technology, however, a lot of tech pros aren’t up to date on what makes a good website. In this article, we’re going to provide some tips that every tech professional should follow. Neglect to consider these, and you could be sending customers directly to your competitors.
1. Optimize Your Landing Pages
It’s likely that you’re already familiar the concept of landing pages. These are the pages that a customer lands on after clicking on an advertisement or a link they’ve found online. A lot of companies opt only to direct companies to their website homepage, but this is a mistake. It’s a much better idea to have an optimized landing page for each of your services and ensure that the ad is tailored to the page that it is sending the customer to.
Companies who do the above could see themselves receiving up to 55% more sales according to a recent survey completed by HubSpot. So, creating additional landing pages and tailored ads isn’t something to neglect.
2. Think About the Customer
When designing a website, it’s vital that you keep the end customer in mind. So, you’ll want to consider things like the navigation of the site, the quality of the content, and the ease of checkout. Here are some of the things you’ll want to implement:
· Strong copy: If the content on your landing pages is poorly written, confusing, or just a giant mess, you’ll never convert those who land on it into paying customers.
· Strong headlines: These are just as important as the copy. From a PPC standpoint, you want your ads to direct to relevant pages. Readers will also look at headlines and titles to see which page is relevant to them.
· CTA: While a call to action at the end of every landing page is important, you don’t want to come across as overly salesy. This can be hard to do, so enlisting a professional may be a good idea.
· Clean and easy checkout: The shorter the checkout process, the more likely it is that a customer will follow through with their purchase. Get rid of unnecessary steps and boxes.
· Navigation: If your website is a confusing mess of menus, it’s time to simplify them. You want to make navigation as easy as possible for your customers.
3. Back Your Website Up
You hear it time and time again, but most people still neglect the importance of backing up their site. If it is hacked, is crashed by a plugin, or just fails for some unknown reason, you’ll be glad that you had a backup in place that can be restored within minutes. Most web hosts will offer this service, but you can also find plugins for platforms like WordPress that will do the job and for free. In addition, having the contact details of a recovery service like Secure Data Recovery is also a good idea for when a true disaster happens.
Tech professionals are expected to have professional websites. If you work in the tech industry, you can’t ignore the tips outlined above.