What impressions is a brand making on visitors? What elements of a site are important? How can a brand facilitate better engagement, advancing sales and repeat visits?
These are integral questions an owner must ask. Consider elements of a website, which intrigue visitors.
Meta descriptions are aligned with brand pages yet visualized on a search engine’s result pages. The description instructs potential visitors about an impending page. Optimizing pages for particular queries is an integral part of search engine optimization. However, think of a brick and mortar store; even if potential customers see the store, they’re more inclined to visit if signs and signals of intrigue are present. The same is true with a page’s aligned meta descriptions.
Meta descriptions are like ad copy – succinct and captivating. Visit a meta description resource, learning ways to facilitate better click-through rates.
The homepage is often amongst the most heavily-visited pages of websites. Survey its elements. What content is present above the fold? Where are the calls to action? Are subsequent pages clearly marked and seen?
Web browsers, those with a lot of options, often judge a website by its cover or home page. Therefore, deep focus and A/B testing is warranted regarding construction and maintenance.
While some information about the business, the owner, and employees may take host on the home page, interested consumers oft seek further information regarding a service or product supplier.
Aside from a mission statement and story of origin, what elements present on the about us page intrigue consumers, making them more likely to give a brand their patronage? Social media delivers opportunity to further engage markets. Ensure owners and prime employees’ social media handles and addresses are present on the about us page; such invitations to engage denote brand personality and willingness to address consumer questions and concerns.
What have previous and present consumers thought about the brand in question? Social cues, present on consumer-sourced websites like Yelp, enforce signals of quality and know how.
Of course, each brand will tend to sing its praises. Customers expect that. However, they’re more trusting of reviews from other customers, those who have already paid for services and products.
Is your brand a thought-leader within a particular industry? Show rather than tell site visitors. Host information, such as articles, downloadable books, and links to outside resources, helping consumers answer questions and propelling them further down the sales pipeline.
The owner, employees, or other people from around the industry, taking the form of ‘guest posts’, may pen articles and other resources. Consumers need constant reminders of spending money wisely. Expressing acumen and agility within a brand’s industry puts consumers at ease, making it more likely they invest further time and potential funds.
Web property constant work in progress, like a business. Its primary purpose is serving as a twenty-four hour salesperson. Companies continuously strive for excellence and better consumer reception. Minding the above elements, ensure your website is sending the apropos and inviting messages, making an optimal impression.
George Wilson is a web designer. He frequently shares his design tips on small business blogs.
He recommends user friendly and smart web designs like that of Yodle reviews where they can even get feedback from past and present people they serviced.